- Business Advocacy
In August 2019, the City Council adopted a comprehensive General Plan Update and in early 2020 hired a consultant team to begin a Comprehensive Zoning Code Update to be complete later this year. As part of this effort, the team will also address the community’s desire to maintain and enhance the unique identity of Alhambra’s diverse commercial areas like the East Main Street corridor (EMC).
A virtual community meeting will be held on Saturday, Jan. 23, focusing on the comprehensive Zoning Code. This citywide effort will result in an updated state of-the-art, flexible, user-friendly Zoning Code that serves as an effective tool to implement the community’s vision for the future established within the Alhambra General Plan. The purpose of the workshop is to hear the community’s thoughts on the current code and what should be considered in the update. Residents’ input will help to shape the future of Alhambra’s built environment.
In response to the community’s increased interest in the future of the East Main Street corridor (EMC) as it relates to community character and greater economic activity east of the city’s downtown, the consultant team will host two virtual community workshops on Thursday, Jan. 21. The workshops will focus on the half mile commercial stretch of East Main Street from Chapel Avenue to the eastern city limits and will include an overview of existing market and physical conditions. Participants will then engage in exercises structured to help to identify participant preferences and a vision for the future of the area.
Following the workshop, a team of planners, urban designers, architects, landscape architects, economists, and engineers will collaborate with the city to generate realistic concepts for EMC, based on community input. Key concepts will be the basis for the design guidelines and will likely include:
• Reimagining East Main corridor in response to area issues and opportunities.
• Understanding current market demands and the relationship to development potential.
• Economic development strategies to attract businesses.
• Urban design framework such as building placement, form, height, and densities.
• Streetscape concepts and beautification strategies.
Please visit https://www.alhambracodeupdate.com/ for information on how to participate in these community workshops and to sign up to be notified of project information by e-mail.