Downtown Alhambra goes virtual with Hallowscream 2020 event

Last year’s winners in the ages 5 – 8 category, from left, Benjamin Hernandez, Ajay Lemus, and Travon Johnson. Emcee G. Madison was the emcee.

Downtown Alhambra is getting ready to celebrate Halloween this year by going “virtual” with their annual Hallowscream festivities. However, due to the COVID-19 virus, organizers have had to reimagine how to plan them for the safest experience possible.

The Downtown Alhambra Business Association is sponsoring not only the “Virtual Hallowscream Costume Contest” for kids, but also offering a “Spooktacular Enter to Win Giveaway,” awarding prizes such as gift cards and vouchers from local businesses.

As per usual, the costume contest is open to kids ages 0 – 12. What is different this time around is there are four new categories, including “Spookiest,” “Funniest,” “Cutest,” and “Most Original.” Entrants can participate in one of these four categories to compete for a grand prize of $250. Winners from each category get $75. Second and third placers receive $50 and $25, respectively.

Contestants will be able to submit photos of their costumes on a digital platform from Oct. 1 to Oct. 21. Photos of the costumes in each category will then be posted on Oct. 22, and the public will get to vote on their favorites until Oct. 28. Winners will be announced Oct. 31 via a Facebook live presentation.

Entries for the Spooktacular Enter to Win Giveawaywill be submitted and processed through Downtown Alhambra’s website downtownalhambra.com. Winners will also be announced through a Facebook livestream presentation.

"This new virtual experience allows us to continue this beloved city tradition that so many families look forward to each fall, " said Liza Rodriguez, president of the Downtown Alhambra Business Association (DABA). "By holding this event virtually, we can continue to interact with our community in a safe and fun way that is so vital to our Alhambra Community.”  

“Adjusting to the ‘new normal’ has its challenges, and things will look a little different this year, but it only inspires us to think of more creative solutions,” said Downtown Alhambra Special Events Manager Monina Castillo. “Spreading some fun and cheer, while supporting local businesses, especially in these uncertain times, are what we are hoping for in doing events like Hallowscream and the Spooktacular Enter to Win Giveaway.”

More information and details on both events will be announced at the beginning of October on https://www.downtownalhambra.com, as well as Downtown Alhambra’s social media pages on Facebook, https://www.facebook.com/DowntownAlhambra, and Instagram, @downtownalhambra.


HalloweenHallowscreamSpooktacular Enter to Win Giveawayvirtual

Nov 2021


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