Valley Vista Services continues legacy

Vicente Perez purchases first truck from Ken Rogge, Downtown Puente, 1957.

Valley Vista Services is a story of the real-life American Dream. What started as one man’s investment in a single trash truck back in 1957 has now developed into a successful family-owned and operated enterprise, spanning three generations of the Perez family and over 60 years of service to the San Gabriel Valley.

Vicente Perez immigrated to Southern California from Santander, Spain, while still in his teens in the 1910s. After several years, he met his wife, Julia, and they began their life together by opening a grocery store on Sunset Boulevard in Los Angeles. They later relocated to Puente Valley, which is where they started their family and weathered through the Depression years.

By the 1950s, Vicente’s sons Patrick, Manny, and Dave, were getting older, and he wanted a steady business for them to take over some day. He realized that trash disposal was something that everyone would always be in need of, so he purchased his first truck and started City of Industry Disposal in 1957. Being the clever guy he was, Vicente had No. 4 painted on it so that he could build a strong reputation fast.

Although Vicente’s sons struggled to learn the business and stay competitive in the beginning, they learned to work together and were able to build upon their father’s vision. After Vicente passed in 1979, Patrick, Manny and Dave continued to develop the business, advancing it into a 21st century company. They eventually changed the name to Valley Vista Services to better reflect the company’s expansion of waste and recycling services and communities being served.

Today, Manny’s sons, David, Chris, Vince, and Peter, are leading Valley Vista Services. Their passion still lies in serving the Greater Los Angeles area and San Gabriel Valley communities, which is why they remain highly involved in outreach efforts and contribute in countless ways to the betterment of the community.

Valley Vista Services still provides service to the City of Industry, but has now expanded to La Puente, Diamond Bar, El Monte, Walnut, Cypress, and Hacienda Heights. The Perez family’s vision is to continue Vicente’s legacy by continuing to grow, providing their customers with the very best service and creating sustainable environmental programs that will lead everyone into a better tomorrow.


Valley Vista ServicesAmerican Dreaminvestmenttrash truckfamily-owned enterprise

Oct 2021


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