A-Sha Foods USA introduces healthier alternative to instant dry noodles

By Jewelyn Co

A-Sha Foods USA Co., Inc., 905 Westminster Ave., Alhambra, had its Grand Opening Sept. 21. The company’s ramen noodles originate from a small noodle factory in Tainan, Taiwan, with a 100-year-old family recipe. Asha Foods USA continues to grow at a rapid pace. Their products can be found in all 50 states, throughout Canada, and online. From left are Daisy Dai, general manager; Young Chang, president; Mayor David Mejia; and Suzi Dunkel-Soto, Alhambra Chamber president.

Ranked as #392 on Inc5000 magazine's list of top 500 on the INC 500 list of 2020, A-Sha Foods USA is one of the fastest growing private companies in the country. Recently relocated from South El Monte to Alhambra at 905 Westminster Ave Unit J, A-Sha Foods USA has been in business since 2012 manufacturing a 100-year-old family recipe of Ramen noodles that originated from Tainan, Taiwan in 1977.

In contrast with other branded dried fried ramen noodles, A-Sha Foods USA dry noodles are processed in an air-drying method in a sanitized controlled temperature room for about 18 hours or more. In 2012, the branded company was bought out and rebranded as an import and export business and took worldwide markets online and locally. In 2013, A-Sha Foods debuted its products at the 626 Night Market food festival event in Pasadena. A-Sha Foods USA founded and established their USA headquarters in 2015. Within years, A-Sha Foods USA sales increased and continued to export internationally to Singapore, Canada, Mexico, Europe, and Australia, with the top selling market in the U.S. and Taiwan. “When you look at other culture cuisines, they have their distinguished type of dish, and Taiwanese beef noodles are what people would think of for Taiwanese food,” said Young Chang, president of A-Sha Foods USA. “Our goal, for when people think of Taiwanese food, is to have them think of A-Sha foods and make that connection with our products.”

A-Sha Foods was incorporated in 2015, and the dry noodle packs were exclusively sold in all locations of the teahouse, Half and Half. As the company became known, local markets started to be interested in reselling the A-Sha pack of noodles, and they became available in markets such as Safeway, Pavilions, Vons, and other local Asian markets like Cali Mart, Valley Supermarket, and Focus Market. Costco gave a whole new platform for A-Sha Foods in 2019 as their products are sold in all Costco locations nationally and internationally.

A-Sha noodles are made with non-preservative natural ingredients and use flour milled in Oregon and shipped to Taiwan for manufacturing. They have over 20 trademarks, and three noodle patents for their variety of ramen noodles like wide, knife cut, medium width, and Tainan thin dry noodles. They come in assorted flavors of sauces such as original, chili, spicy barbecue, sesame oil scallion, spicy fennel, onion, and extra spicy (ghost pepper) and 10 plant based proteins in each serving. A-Sha noodles are versatile and can be prepared many ways, such as stir fried or served as cold noodles. People can be creative and make a ramen burger. “There have been other companies who have used our noodles and served them with blends of their specialty ingredients to create a fusioned cuisine, like using our noodles with Mexican cuisine, Italian cuisine, and other ethnic cuisines to make a whole new dish,” said Asha Lew, marketing.

The company also offers unique varieties of snacks and treats like the crunchy seaweed snacks baked with black rice, sesame seeds, and almonds sandwiched by flavorful seaweed. The Spoonz Ice Cone Snack is a crispy cone filled with sweet flavored fillings of either banana, strawberry, or chocolate. The fresh delicious Blue Diamond almonds and cashews are protein-packed snacks of different flavors like savory buttery glaze and honey and even wasabi flavor. Other goodies such as the Green Tea Candy, Pororo Konjac Jelly drink, and Sunny Ball Snack are treats for everyone.

To learn more about A-Sha Foods USA or online ordering, visit www.ashadrynoodle.com. Follow them on social media @ashadrynoodle on Instagram and Twitter and @Ashadrynoodles on Facebook. “We want the community to know that we are available to assist with any questions on our products, product ordering, and preparation suggestions,” Mr. Chang said.


A-Sha noodles100-year-old recipeunique varietiesnon-preservative natural ingredients

Feb 2021


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