- Business Advocacy
Barry Wishengrad is a car guy. He has devoted 42 years to automotive sales. For 20 of those years he worked in Alhambra as the general manager of a local dealership. In those days he would sometimes bring his two young sons, Brandon and Blake, to work with him. While Barry favored Charlie’s Trio or Love Birds for lunch, the two boys were more interested in In-N-Out and, of course, Fosselman’s Ice Cream.
Today, the family is back in Alhambra, and Brandon and Blake have followed in their father’s footsteps. Together they have brought a Nissan dealership back to town. Barry is now the president of Wish Automotive while Brandon is the executive manager at Nissan of Alhambra, and Blake is the used car manager. Perhaps their childhood dream has come true because the new Nissan of Alhambra is just half a block from Fosselman’s.
When Barry was a general manger in Alhambra, he was heavily involved in Alhambra and the surrounding communities. Whether it was volunteering, sponsoring local orphanages, or supporting local sports leagues and schools, he has always had a passion to support the community that he is so grateful to work in.
Brandon and Blake feel the same way. “We are excited for the opportunity to again be a part of the Alhambra community,” Brandon said. “We view being business owners and operators as a great medium to support others.”
At a Grand Opening ribbon cutting event Sept. 17, Mayor David Mejia welcomed Nissan back to Alhambra amid a large turnout from the community. Refreshments were provided by Dreamy Creations, two-time winners on Food Networks’ Cupcake Wars. The ribbon cutting was followed by entertainment provided by an all-star youth group of Mexican folkloric dancers from Ballet Folklorico Los Angelitos.
Over the years, Nissan has earned a reputation for well-built quality state-of-the-art cars with excellent performance. Their stellar lineup includes sedans to fit every budget, record breaking sports cars, SUVs and crossovers, powerful pickup trucks, and spacious vans.
Nissan of Alhambra has expanded the car buying experience. Shop in store, by phone, or online, or a combination of all three. If on a budget, Blake can assist in finding a first rate, previously owned vehicle from their wide selection of car trade-ins.
Nissan of Alhambra is located at 1811 W. Main St. Reach them by phone at 626-281-4000. Find them online at http://www.nissanofalhambra.com. The Sales Department is open from 9 a.m. to 9 p.m. seven days a week. The Service Department is open 7 a.m. to 5 p.m. Monday – Saturday.
As a family business, the Wishengrads want their guests to feel like family too. They are not a big corporation, just a small Mom and Pop (and the kids) dealership that provides excellent service to make everyone's experience with them a positive one.