- Business Advocacy
Once again, Planet Fitness was the presenting sponsor of the world-famous New Year countdown at Times Square, New York, “the biggest party on the planet.” Planet Fitness is one of the largest and fastest-growing fitness centers in the United States. In partnership with the Times Square Alliance and Countdown Entertainment, the Judgement Free Zone® hosted the Times Square’s New Year’s Eve celebration for the fifth consecutive year.
Approximately 1 million revelers in Times Square rang in 2020 with festive New Year’s Eve ombré-style party hats complete with purple and yellow decorations — Planet Fitness signature colors. The Planet Fitness party was also featured on “Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2020" on the ABC Television Network as well as on Times Square’s 2020 webcast throughout the night.
“We couldn’t imagine ringing in the New Year without taking part in Times Square’s legendary New Year’s Eve celebration,” said Chris Rondeau, CEO at Planet Fitness. “Health and wellness is more top of mind for people today than ever before and, as the leader in affordable, non-intimidating fitness, there’s no better place to start your fitness journey than Planet Fitness. We’ve been rewriting the rules of fitness for nearly 30 years, and we look forward to welcoming everyone into the Judgement Free Zone to tackle their fitness goals — no matter how big or how small — in 2020 and beyond.”
Jeffrey Straus, president of Countdown Entertainment added, “We were thrilled to welcome Planet Fitness back as the Presenting Sponsor of Times Square New Year’s Eve. Every year, we look forward to seeing Times Square transform into a sea of purple and yellow as we ring in the New Year.”
In addition to its sponsorship, Planet Fitness invited everyone to submit their Confetti Wishes, a heartfelt “wish” for 2020. Each wish was printed on a piece of confetti that fluttered over Times Square at midnight on New Year’s Eve to become treasured souvenirs. Tim Tompkins, president of the Times Square Alliance noted, “People from around the world tune in to watch the ball drop, and they were greeted by a wave of purple and yellow across Times Square.”
For 2020 fitness goals, Planet Fitness is proud to offer low membership fees starting at just $10 a month and a variety of benefits, including a hassle-free environment, free fitness instruction with every membership, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions, and much more.
The PF Black Card® membership includes additional amenities, such as the ability to bring a guest every day at no additional cost, access to approximately 2,000 Planet Fitness locations, access to massage beds and chairs, and more. To learn more, contact the Alhambra gym at 626- 576-8800. Planet Fitness is fully staffed 24 hours a day, seven days a week for the community’s convenience.