- Business Advocacy
Families can take free digital photos with Santa at Alhambra’s Tree Lighting Ceremony Friday, Nov. 30.
The annual Tree Lighting Ceremony in Downtown Alhambra will kick off the holiday season into high gear. The festivities will take place from 6 p.m. to 9 p.m. Friday, Nov. 30, at Edward’s Renaissance Plaza, 1 E. Main St., on the northeast corner of Garfield and Main.
Families can take free digital photos with Santa, while watching some holiday-themed entertainment from the PopRock Academy and the Daurden Performing Arts Conservatory, who will perform The Nutcracker. Santa will arrive by firetruck at 6 p.m. to light the Christmas tree.
The Downtown Alhambra Business Association (DABA), in concert with the Alhambra Chamber of Commerce, is presenting this event and hopes to draw more consumer traffic to the area. Pop-up holiday vendors will be on site, and patrons can enjoy the local eateries and stores nearby.
Designated deposit boxes will be located at both events so that people can donate a toy or gift certificate to the Alhambra Fire Department's Spark of Love Toy Drive, also an annual tradition.