- Business Advocacy
The event kicked off with a fun Facebook Live session at 1p.m., which was streamed on Vidorra’s Facebook page. Actress and model Jes Meza hosted the live session, which included Q&A with Vidorra owner Liza Rodriguez and Amare Magazine and Gorgeous Goddess Jewelry (GG) founder George Rojas. Both spoke of what motivated them to start their businesses.
Inspired by her mother’s amazing closet, and after years of working in the apparel industry for other brands such as Lucky Brand, BCBG, and Joe’s Jeans, Ms. Rodriguez decided to finally branch out on her own and launch her brick and mortar store in the summer of 2016. Since then, Vidorra has established itself as a major style destination in the City of Alhambra.
Ms. Rodriguez has been involved with promoting her community and was recently named president of the Downtown Alhambra Association. “I feel proud to have brought Vidorra to my hometown of Alhambra,” said Ms. Rodriguez. “I hope our customers continue to embrace our philosophy of living the good life via shopping our store’s great pieces! I love connecting with clients and providing them an elevated shopping experience.”
Mr. Rojas, who first started with Gorgeous Goddess, parlayed his successful jewelry line into his next achievement with Amare. The quarterly lifestyle magazine, which also recently celebrated its one-year anniversary, features articles on celebrities, fashion, events, health, beauty, and charities. “Amare is about love and empowerment,” said Mr. Rojas. “Everything we do, we do with love. And with every woman there’s a goddess.”
The Facebook live Q&A was followed by hair, makeup, and style demos that featured the latest summer fashions and looks. Hairstylist Audrey B., makeup artist Stephanie Stewart, and stylist Ruben Hernandez discussed all the summer trends. Models included style influencer and blogger Nat Romo, health and wellness guru Melissa Parra, and “it girl” of Alhambra Nicole Lara.
The anniversary celebration continued the rest of the day with the added treat of Jes Meza signing autographs of her cover issue for Amare Magazine, which fans and shoppers enjoyed.
See posted photos, and watch the live segment on Vidorra’s Facebook page.
Vidorra is located at 100 E. Main St. Follow Vidorra on Instagram, Facebook and Twitter pages @shopvidorra (#ShopVidorra).