Imprenta Communications Group aims to empower communities of color with grassroots marketing

Ron Wong is the president and CEO of Imprenta Communications, a Pasadena-based public affairs and multicultural marketing firm.

Imprenta Communications Group is a Pasadena-based public affairs and ethnic marketing firm. Imprenta has been in business for more than a decade and also has an office in Sacramento. The mission of the firm is to empower communities of color by giving them a voice and communicating in ways that acknowledge their diversity and cultures.

Ron Wong, president and CEO of Imprenta Communications Group, recently spoke to Around Alhambra and shared what his firm does.

“We do political work in the campaign season in addition to multi-cultural marketing, so the fall in an election year is very busy for us. We help craft mail pieces and produce commercials and radio pieces. We primarily target ethnic voters. We see a need for it especially in the San Gabriel Valley and in other key pockets of the state,” he said.

Mr. Wong has extensive experience managing outreach and communications for the Asian Pacific Islander community. He developed the first national advertising campaign for the Democratic National Committee that targeted Asian Pacific Americans. He has been a political appointee, has worked across the public and private sectors, and has executed multi-million dollar political campaigns targeting diverse communities.

Mr. Wong grew up in Monterey Park, attended Alhambra High School, and studied political science at UCLA. He feels closely tied to the community and credits his upbringing in the diverse San Gabriel Valley as inspiring him to work with communities of color. He often would find himself in meetings as the only person of color and saw a need for companies and political entities to more effectively communicate with diverse populations.

Last year, according to the Inc. 500 list, Imprenta Communications Group was on the list of the nation’s fastest-growing privately held companies. The firm has won an award of excellence in multicultural communications programs from the Public Relations Society of America. It has also won awards from the American Association of Political Consultants.

To learn more about Imprenta Communications Group, visit www.icgworldwide.com, or phone 626-300-6620.


public affairsethnic marketingmulti-culturalcraftmail piecescommercialsradiopolitical campaignsoutreach

Oct 2018


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