- Business Advocacy
Each year, the Rose Parade sets the tone for a year of new endeavors. In 2016, the 127th Rose Parade’s theme is “Find Your Adventure” to help shine light on the centennial celebration of the nation’s national parks. Both the Tournament of Roses and the National Park Service aim to preserve history, connect people through real-life experiences, and engage the public in new adventures while providing them with encouragement to find beauty in the landscape that builds the backdrop of people’s lives. Not only do parks serve as recreation outlets at the local level and foster social interactions, they also provide for the development of a sense of community.
Playing on that theme, the City of Alhambra will pay homage to its city parks, using the California Parks and Recreation Society motto of “Parks Make Life Better!” with a beautiful new float in 2016 that will incorporate some of Alhambra’s most significant park attributes. Phoenix Decorating Company has once again come up with a stunning design to play up the splendor found at each of the City’s parks, while the California Parks and Recreation Society has graciously agreed to let the City of Alhambra use its motto to advance the message that Parks and Recreation are essential community services that contribute to a better quality of life, increased health benefits, and even environmental and economic benefits.
Central to the float design is the City’s iconic Gateway Monument arch, normally viewed in the Gateway Plaza Park at Fremont and Valley. It will be prominently featured at the front of the float along with an American flag that alludes not only to the Veterans Memorial at Alhambra Park, but also the City’s strong connection to the nation’s service men and women. Alhambra’s Tournament of Rose float in 2015 paid homage to the Go For Broke Veterans of WWII to help kick off the 70th Anniversary of the end of World War II.
The play equipment in the center of the new float design features a tower and slide designed to help children develop balance, coordination, and body strength. It resembles similar equipment to that located at Alhambra, Almansor, Granada, and Story Park playgrounds, but this equipment will be constructed out of flower petals, leaves, and other organic materials. Closely situated to the playground equipment, park benches, which are integral to any park setting, serve as a place for families and friends to meet during their leisure time to enjoy the wondrous joys and benefits that parks provide.
The park-themed float would not be complete without a depiction of the City’s unique 18-hole Alhambra Golf Course, which will feature a golfer standing next to a cup flag. A soccer net at the rear of the float represents the variety of sports played at Alhambra’s parks, such as AYSO soccer, a very popular pastime for Alhambra families.
Trees will also be a prominent feature of the float since they represent the urban forest that endows Alhambra’s parks and creates a peaceful, aesthetically pleasing environment.
And last, but not least, the be-all and end-all of Alhambra’s parks: the people who visit and access them, as well as the city employees who are responsible for keeping the parks in tip-top condition. Float riders will consist of men and women who operate the recreation and leisure activities at the parks.
“Be sure to tune in on New Year’s Day to see the float come to life,” said Paolo Kespradit, Alhambra management assistant.