- Business Advocacy
A large crowd of people of all ages awaited the opening of the annual Lunar New Year Festival as the final touches to the booths and stage were being made on Feb. 21.
Shortly after 10 a.m., five dragons and a God of Fortune, sent by East West Bank, gathered at the outdoor stage to ring in the New Year welcoming the Year of Sheep with their lively performances accompanied by pulsing drum beats. Long lines formed everywhere as attendees tried their luck with a spin on prize wheels for free gifts, shopped the booths of local vendors, or tested their skills at a carnival game.
At the Toyota Auto Square,models of three sleek new vehicles were on display. Attendees came out of the Wells Fargo photo booth, happily showing off their printed mementos. MetLife’s own Snoopy, dressed in traditional Chinese attire, was there to greet and take photos with the attendees
All day long, Chase Bank, AIG, Union Bank, and Ford Dealers drew in major crowds. McDonald’s was also a crowd-pleaser, as few could resist sampling the restaurant’s delicious drink offerings. On the entertainment stage, audiences were delighted to watch the fabulous folk dance performances and amazing kung fu demonstrations, including the traditional face-changing dance.
At 5:30 p.m., the smells of foods of all ethnicities, including Chinese stinky tofu and Salvadorean pupusas, were still lingering in the air; people were still trying to grab snacks on a stick as the festival shut down.
The Alhambra Chamber of Commerce has made an ongoing commitment in bringing this cultural event to the community for the last 24 years in partnership and with support from many City departments as well as the Police and Fire departments.
“The continued support of the community attendees has made this year’s festival another success,” said event coordinator Pinki Chen.